Conversion Ecosystem

A trading name of Results & Co, operated by James Hannan Family Investments (NSW) Pty Ltd
ABN: 39 658 356 266  |  ACN: 658 356 266
Last updated: May 2026

1. About This Policy

James Hannan Family Investments (NSW) Pty Ltd (ABN: 39 658 356 266, ACN: 658 356 266) trading as Results & Co and Conversion Ecosystem (“we”, “us”, “our”) is committed to protecting your personal information and handling it responsibly.

This Privacy Policy explains how we collect, use, store, and disclose personal information in connection with Conversion Ecosystem, our done-for-you AI marketing and automation system for service businesses.

We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy reflects the amendments introduced by the Privacy and Other Legislation Amendment Act 2024 (Cth), which came into effect from 10 June 2025.

2. What Personal Information We Collect

We collect personal information that is reasonably necessary for the operation of our business. This may include:

Information you provide directly

• Full name and business name
• Email address and phone number
• Business address and website URL
• Business type, size, and industry
• Payment and billing information (processed securely via third-party payment processors)
• Communications and enquiries you send to us

Information collected automatically

• IP address and device identifiers
• Browser type and version
• Pages visited on our website and time spent on them
• Referring URLs and search terms
• Cookie and tracking data (see Section 6)

Information collected through our services

Where we provide our Conversion Ecosystem marketing system to your business, we may also collect:

• Enquiry and lead data submitted through your marketing funnels
• Appointment booking information
• CRM interaction records
• SMS and email communication logs generated through our automation platform

3. How We Collect Personal Information

We collect personal information through:

• Our website at conversionecosystem.com.au and associated landing pages
• The Pipeline Leak Quiz and other lead generation tools
• Direct enquiry forms, phone calls, and email
• GoHighLevel, our CRM and marketing automation platform (see Section 7)
• Facebook and Instagram advertising campaigns
• Google Ads campaigns
• Referrals from existing clients or partners
• In-person meetings, events, or consultations

Where it is reasonably practicable to do so, we will collect personal information directly from you. We will only collect personal information by lawful and fair means.

4. Why We Collect and Use Your Information

We collect and use personal information for the following purposes:

• To assess your enquiry and determine whether Conversion Ecosystem is suitable for your business
• To deliver our services, including setup, automation, and ongoing management of your marketing system
• To communicate with you about your account, service updates, and results
• To process payments and manage billing
• To send you educational content, case studies, and marketing communications where you have opted in
• To improve our services and develop new offerings
• To comply with legal and regulatory obligations
• To respond to complaints or disputes

We will not use your personal information for a purpose unrelated to the reason it was collected without your consent, unless required by law.

5. Disclosure of Personal Information

We may disclose your personal information to:

Service providers

We share information with trusted third-party providers who assist us in delivering our services. These include:

• GoHighLevel Inc. — CRM, marketing automation, and pipeline management (servers located in the United States)
• Meta Platforms Inc. (Facebook/Instagram) — advertising and retargeting
• Google LLC — advertising, retargeting, and analytics
• Payment processors (e.g. Stripe) — secure billing
• Email delivery platforms — for transactional and marketing communications

Legal and regulatory requirements

We may disclose personal information where required to do so by law, court order, or at the direction of a regulatory authority such as the Office of the Australian Information Commissioner (OAIC).

Business transfers

In the event of a sale, merger, or restructure of our business, personal information may be transferred to the acquiring entity. We will take reasonable steps to ensure that such an entity is bound by obligations consistent with this policy.

We do not sell your personal information to third parties. We do not share your personal information for the independent marketing purposes of any other party without your consent.

6. Overseas Disclosure

Some of the third-party service providers we use store or process data outside Australia. This includes:

• GoHighLevel Inc. — United States
• Meta Platforms Inc. — United States and Ireland
• Google LLC — United States and other jurisdictions

Before disclosing personal information to an overseas recipient, we take reasonable steps to ensure that the recipient does not breach the Australian Privacy Principles in relation to that information (APP 8).

By using our services or submitting your information, you acknowledge that your personal information may be transferred to, stored, or processed in countries outside Australia. These countries may not have privacy laws equivalent to those in Australia. Where this occurs, we will ensure appropriate contractual protections are in place where practicable.

7. Cookies and Tracking Technologies

Our website and marketing platforms use cookies and similar tracking technologies to improve your experience and measure the performance of our advertising.

Types of cookies we use

• Essential cookies — required for our website to function correctly
• Analytics cookies — to understand how visitors use our site (e.g. Google Analytics)
• Advertising cookies — to serve relevant ads and measure ad performance (Meta Pixel, Google Ads)
• Retargeting cookies — to show relevant advertising to people who have previously visited our site

Your cookie choices

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You can also opt out of interest-based advertising directly:

• Google Ads Settings: https://adssettings.google.com
• Meta Ad Preferences: https://www.facebook.com/ads/preferences

8. GoHighLevel and Third-Party Platforms

Conversion Ecosystem is built on GoHighLevel, a US-based CRM and marketing automation platform. When we manage your marketing system:

• Lead and contact data collected through your funnels is stored within GoHighLevel
• Automated SMS, email, and follow-up sequences are sent through GoHighLevel infrastructure
• Appointment booking data is recorded within the platform

GoHighLevel operates under its own Privacy Policy, available at https://www.gohighlevel.com/privacy-policy. As your service provider, we are responsible for how GoHighLevel handles data on your behalf and will take reasonable steps to ensure appropriate protections are in place.

9. Security of Your Personal Information

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, or disclosure (APP 11).

Our security measures include:

• Encrypted data transmission using SSL/TLS
• Access controls limiting who within our team can access personal information
• Use of reputable third-party platforms with their own security certifications
• Regular review of our data handling practices

While we take these steps seriously, no method of data transmission or storage is completely secure. If you have concerns about a security incident, please contact us immediately.

10. Data Retention

We retain personal information only for as long as is necessary for the purposes described in this policy, or as required by law.

• Client account data is retained for the duration of our engagement and for up to 7 years following termination, in line with standard Australian tax and business record-keeping requirements
• Lead and enquiry data is retained for up to 2 years unless you request earlier deletion
• Website analytics data is retained as per the policies of the relevant analytics provider

When personal information is no longer required, we will take reasonable steps to destroy or de-identify it.

11. Your Privacy Rights

Under the Privacy Act 1988 (Cth) and the 2024 amendments, you have the following rights:

Right to access

You may request access to the personal information we hold about you. We will respond to access requests within 30 days. In some circumstances, we may charge a reasonable fee to cover the cost of providing access.

Right to correction

If you believe that personal information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, you may ask us to correct it. We will take reasonable steps to correct the information within 30 days.

Right to complain

If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with us first. We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

• Website: www.oaic.gov.au
• Phone: 1300 363 992
• Email: enquiries@oaic.gov.au

Right to make a complaint under the statutory tort

As of 10 June 2025, individuals have a right to bring legal action for serious invasions of privacy under the new statutory tort introduced by the Privacy and Other Legislation Amendment Act 2024 (Cth). If you believe your privacy has been seriously invaded, you may seek legal advice regarding this right.

12. Marketing Communications

We may send you email or SMS communications including educational content, case studies, promotions, and service updates where:

• You have opted in to receive such communications, or
• You are an existing client and the communication relates to services similar to those you have already engaged

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in any email we send
• Replying STOP to any SMS
• Contacting us directly using the details in Section 14

We comply with the Spam Act 2003 (Cth) and will not send commercial electronic messages without authorisation.

13. Notifiable Data Breaches

We are subject to the Notifiable Data Breaches (NDB) scheme under the Privacy Act 1988 (Cth). If we become aware of a data breach that is likely to result in serious harm to any individual whose information is involved, we will:

• Contain the breach and assess the risk as quickly as practicable
• Notify the Office of the Australian Information Commissioner (OAIC)
• Notify affected individuals where required

If you become aware of or suspect a data breach involving your information, please contact us immediately using the details below.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, or legal obligations. The updated policy will be posted on our website with a revised “Last updated” date.

Where changes are material, we will take reasonable steps to notify you, for example by email or by a notice on our website.

15. Contact Us

For all privacy-related enquiries, access requests, correction requests, or complaints, please contact us:

Privacy Contact

James Hannan Family Investments (NSW) Pty Ltd

Trading as Results & Co and Conversion Ecosystem

ABN: 39 658 356 266   ACN: 658 356 266

Email: support@conversionecosystem.com

Address: Coffs Harbour, NSW, Australia

Website: conversionecosystem.com

We will acknowledge your enquiry within 5 business days.

This policy was prepared for James Hannan Family Investments (NSW) Pty Ltd (Conversion Ecosystem / Results & Co) and reflects the Privacy Act 1988 (Cth) as amended by the Privacy and Other Legislation Amendment Act 2024. This document does not constitute legal advice. We recommend reviewing this policy with a qualified Australian privacy lawyer before publishing.